People are used to associating the feeling of love with sunshine, rainbows and glitter and everything bright and positive in the world; however, love isn’t all that, because it’s also mysterious, something people shouldn’t be fully content with. That other side is shown, heard, and felt in “Love Isn’t Always”, a song heavy on ambience and soundscape.
Blending dark pop and alternative rock to create an atmospheric, real take on human emotion type of music, Auckland-based four-piece band Echomatica has a goal that stands out: to explain and express like you’ve never heard before, through immersive arrangements and facing bittersweet reality.
With “Love Isn’t Always”, the vibe they’re going for is surely slow, dark, yet gentle enough to take listeners on a ride for five whole minutes. Unsettling in the most interest-piquing way, it challenges the popular narrative of what love—and other emotions—feels like. In other words, it’s far from cliche, but rather it is the reality that most humans avoid or are in denial with.
What can we get from this song? Well, love isn’t always what it seems. It’s an in-depth emotion, one with many faces. “Love Isn’t Always” gets you pondering all the while providing a smooth and seamless flow of music to accompany your thoughts. It trumps what the media and popular culture want people to keep believing. If you’re ever into ambience-like tunes, then this is the song for you.
Follow Echomatica
Promoted Content
About the Author
Kate Clarice Lee is a psychology major in Ateneo de Naga University with a knack for music and writing. She takes interest in playing guitar, poetry, creative writing, and lyrics that—subjectively—hit close to home. Kate mostly enjoys indie, alternative, pop & punk rock music.
